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If your business building strategy is right, be patient

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Business building aiki style 

When you start a business money is usually short and enthusiasm is usually high.  You are in a hurry and you want to get going.  You implement your business building plans and you want everything to happen immediately, if not sooner. 

If that doesn’t happen, you become impatient and a little desperate and wonder why this great idea and all your best-laid plans are not working.  Then you change something!!  That can be a mistake because too often it will be a compromise in the interest of expediency.  You have just compromised your original intention.

You need to be committed to your original plan and be patient.  If it is well thought out, it will be a logical and cohesive plan.  When you implement, your actions need time to propagate and you need to hold your nerve.  So maintain your centre and extend strongly.  That is, maintain rock solid intention.

If you believe in your original intention, then let it run and wait for the result.  If it doesn’t work, find out why and then make the adjustment.

It could be the case that your original plan may have been a great idea but for some reason it is not working.  For example, you get the best brochures printed, distribute them to your target customers and the phone doesn’t ring.  The brochure part was fine but people generally need more than one contact before they buy.  So the idea was good but the strategy may be underdeveloped.  Therefore, a good strategy simply stops short.

Deal in facts, not fear!!  You are in control of your destiny and the power lies within you.  So when you are business building, stay in control.  Don’t abdicate that power to someone else, and especially not to those success saboteurs in your head – ‘fear’ and ‘self doubt’.  Trust your instincts and maintain you centre.

If you would like to see more of Aikido-in-action in everyday life, check out my Aikido Secrets blog at http://www.aikido-secrets-to-calm-success.com/

Gary Weigh

Business Coach gary@garyweigh.com

Mobile: 0408756531

Connect to the most powerful human emotions

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Business building Australia

If you are building business in Australia and want to sell your product or service, think how it relates to the most powerful of basic human emotions. 

Yes you must be solving a problem and / or adding value; but let’s assume that your product already does that.  It is still not enough.  You need to burrow deep into the human psyche.

You have to link your offering to our most powerful feelings about the self.  When all is said and done, self interest is the greatest single overarching motivator that drives every one of us.  It is a primal need we were all born with.

Many successful businesses appeal to the emotion of frustration because that can turn to stronger feelings of anger and hatred.  Of course, the main source of human frustration is our failure to realise our full potential. 

In terms of buying decisions, self dissatisfaction and self loathing are the super highways to the powerful vanity emotion that lead us to make any one of a wide range of purchases in the hope it will make us do better, look better or feel better. 

This powerful primal need to serve the self opens up a whole host of selling opportunities, including:   

  1. Beauty
  2. Career
  3. Education
  4. Health
  5. Lifestyle
  6. Longevity
  7. Pastime
  8. Relationship
  9. Reproductive
  10. Sexual
  11. Slimness
  12. Sport
  13. Survival
  14. Travel
  15. Wealth

This is nothing new under the sun here!  However, it does serve to remind us that you might have the best product in the world but if people can’t find an emotional reason to buy it, then you will have no sales.

#1 in Business building Australia

Call Gary now on 0408 756 531 or email gary@garyweigh.com

Timing is everything

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Business building Australia

Timing is everything

There is an important ingredient often missing from the business starter’s skill set.  That is a sense of business timing.

When considering starting a business, there is a time to start and a time to exit; a time to buy and a time to sell; a time to move and a time to wait; a time to show strength and a time to go with the flow.  In this sense, timing means that there are some moments in time that are better than others to act or to cease to act.

However, there are no firm rules.  It is a matter of experience and practiced judgment.  So it is not surprising that the nuances of timing are lost to inexperienced business starters.

Poor timing is due in part to a lack of time in the driver’s seat.  It is due in part to poor awareness and observation skills and to a lack of knowledge and also to a failure to keep knowledge up to date.

A good example of poor judgment in relation to timing can be best described by the Australian adage of ‘flogging a dead horse’ (staying too long on a bad idea).  It is often said, that one of the defining attributes of a successful entrepreneur is persistence.  However, sheer persistence will win the day only on the condition that the underlying idea or concept is sound.

Inexperience tends to discount persistence as a major contributing factor in success.  The truth is that success is rarely an overnight event.  It just appears that way because it has become visible to a large proportion of the population.  It is true that persistence plays a big part, but timing is crucial as well.

No matter how persistent you are about breaking through and succeeding, there is still a ‘preferred time’ to introduce a new idea (time-in) and there is only a finite amount of time that it can be financially supported, before a decision is made to cease (time-out).  The time-in, the period of time and the time-out depend on individual circumstances and available resources.

Check my other blog site http://www.aikido-secrets-to-calm-success.com and learn how the secrets of Aikido can be applied to timing in your business.

If you want to learn the principles of timing for yourself that you can apply to starting a business, visit http://www.griffithaikido.com.au

Until next time!

Gary

#1 in business building Australia

More about our business coaching brisbane practice

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Business coaching Brisbane

Call Gary direct 0408 756 531

Gary Weigh in Brisbane

Hi, welcome to my blog!  I thought I would share some business coaching insights with you and tell you a little about the way we work, as well as the cost of coaching.  Coaching includes business planning and business building.  We work with you in the expectation that you, in turn will work on your business. 

Our role is three-fold:

  • To help you develop your own style as an effective business operator
  • To help you recognise ways to improve your business performance
  • To help keep you focused on achieving your life-balance & lifestyle goals

It’s important to point out here that business building in Australia requires a different skill set to the technical skills you currently dispense to your customers; and that’s the case in any business. 

Two common reasons for small business struggle & failure are loneliness and lack of control.  Loneliness forces you to do everything, be everything, and make decisions in a vacuum. 

Lack of control means that your business controls you!  In other words, you follow where ever it leads you – often to be all things to all people.  So in the marketplace and in the back office, you do everything, be everything and chase everyone with no regard to the cost of your valuable time.

Business coaching puts focus into your activities.  It empowers you to take control and ‘position yourself’ instead of ‘being positioned’.  Focus also means you do ‘what’s important’, not always ‘what’s easy’.  It is about working smarter, not harder; working to an action plan towards achieving your goals.

My ideal client on a demographic basis is a financial planner or risk insurance adviser.  On a desire-to-work-with basis, my ideal client is energetic & determined; open-minded and willing to learn; willing to adapt and change; and most of all, willing to invest in their own future.   

I offer 3 levels of coaching to suit all budgets – intensive, standard and light – in simple terms, weekly, fortnightly and monthly.  Prices including GST are:

  • Intensive $1,540 per month
  • Standard $770 per month
  • Light $770 first month, then $385 per month  

I offer you the chance to build the type of business that suits your needs; to grow the lifestyle-asset and succession-asset you desire; and the opportunity to realise your full potential as a business owner-operator.

 Check me out at http://www.garyweigh.com.  You can also read from almost 200 original business articles on this blog.  These cover all aspects of business including business planning and business building in Australia.

Until next time!

Gary

#1 Business building Australia

Call or email now! 0408 756 531 gary@garyweigh.com