If you are building business in Australia and want to sell your product or service, think how it relates to the most powerful of basic human emotions.
Yes you must be solving a problem and / or adding value; but let’s assume that your product already does that. It is still not enough. You need to burrow deep into the human psyche.
You have to link your offering to our most powerful feelings about the self. When all is said and done, self interest is the greatest single overarching motivator that drives every one of us. It is a primal need we were all born with.
Many successful businesses appeal to the emotion of frustration because that can turn to stronger feelings of anger and hatred. Of course, the main source of human frustration is our failure to realise our full potential.
In terms of buying decisions, self dissatisfaction and self loathing are the super highways to the powerful vanity emotion that lead us to make any one of a wide range of purchases in the hope it will make us do better, look better or feel better.
This powerful primal need to serve the self opens up a whole host of selling opportunities, including:
This is nothing new under the sun here! However, it does serve to remind us that you might have the best product in the world but if people can’t find an emotional reason to buy it, then you will have no sales.
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