Managing start up business – an independent source of income

Focus on customers!

The focus of managing start up business should be to develop an independent source of income.  By doing so, it means that you have, or are in the process of removing yourself from the realm of ‘employee dependence’. 

Instead of depending on one source of income in the form of your employer, you are diversifying your income earning opportunities across a growing customer base.  The idea is that no one customer should be totally responsible for your income.

It is dangerous to put all your eggs into one basket.  Being an employee, there is no such thing as job security.   Although it may not appear to be so at first, there is much more job security by being a business owner and being in control of who contributes to your income.

If an employer withdraws his or her income you are basically out of a job.  However, if a customer withdraws income in the form of choosing to shop elsewhere, you should still have plenty more customers left to contribute to your income.  You can also add more at any time.

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Until next time