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More about our business coaching brisbane practice

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Business coaching Brisbane

Call Gary direct 0408 756 531

Gary Weigh in Brisbane

Hi, welcome to my blog!  I thought I would share some business coaching insights with you and tell you a little about the way we work, as well as the cost of coaching.  Coaching includes business planning and business building.  We work with you in the expectation that you, in turn will work on your business. 

Our role is three-fold:

  • To help you develop your own style as an effective business operator
  • To help you recognise ways to improve your business performance
  • To help keep you focused on achieving your life-balance & lifestyle goals

It’s important to point out here that business building in Australia requires a different skill set to the technical skills you currently dispense to your customers; and that’s the case in any business. 

Two common reasons for small business struggle & failure are loneliness and lack of control.  Loneliness forces you to do everything, be everything, and make decisions in a vacuum. 

Lack of control means that your business controls you!  In other words, you follow where ever it leads you – often to be all things to all people.  So in the marketplace and in the back office, you do everything, be everything and chase everyone with no regard to the cost of your valuable time.

Business coaching puts focus into your activities.  It empowers you to take control and ‘position yourself’ instead of ‘being positioned’.  Focus also means you do ‘what’s important’, not always ‘what’s easy’.  It is about working smarter, not harder; working to an action plan towards achieving your goals.

My ideal client on a demographic basis is a financial planner or risk insurance adviser.  On a desire-to-work-with basis, my ideal client is energetic & determined; open-minded and willing to learn; willing to adapt and change; and most of all, willing to invest in their own future.   

I offer 3 levels of coaching to suit all budgets – intensive, standard and light – in simple terms, weekly, fortnightly and monthly.  Prices including GST are:

  • Intensive $1,540 per month
  • Standard $770 per month
  • Light $770 first month, then $385 per month  

I offer you the chance to build the type of business that suits your needs; to grow the lifestyle-asset and succession-asset you desire; and the opportunity to realise your full potential as a business owner-operator.

 Check me out at http://www.garyweigh.com.  You can also read from almost 200 original business articles on this blog.  These cover all aspects of business including business planning and business building in Australia.

Until next time!

Gary

#1 Business building Australia

Call or email now! 0408 756 531 gary@garyweigh.com

 

 

Business building by telling stories

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FOR BUSINESS BUILDING CALL GARY DIRECT ON 0408 756 531

According to Howard Bloom, author of The Lucifer Principle, the success of memes and those who propagate them is due in part to their clever use of the invisible world.  This is the world of story, legend and belief.   He refers to the invisible world that plays on our desires and fears.  Business building is no different!

Broadly speaking, the aim of marketing is to satisfy a need, allay a fear, or create a desire.  Here is an example of each:

  • Buying food to have a full stomach is satisfying the basic human need of hunger
  • Installing a home security system is allaying the fear of loss of safety and / or possessions
  • Joining a weight loss service is the result of creating the desire to look and feel good

Marketers know that all of these products and services are all best sold by use of stories.  People love stories.  Most of us have been ‘message conditioned’ by stories ever since we were small children.  People remember stories.  People repeat stories.  The take-home marketing message is in the story.

Three (3) everyday examples found recently on Australian TV are:

  1. A large supermarket chain tells the story of the ‘fruit & vegie’ manager visiting the farms to hand pick the freshest food for their stores.  By doing so, they enhance the value part of the ‘value for money’ proposition and avoid having to reduce the price.
  2. A home security supplier tells a story of thieves breaking into houses by kicking in the security screen door.  It creates fear and then proceeds with the story to allay that fear by offering their particular security door solution.
  3. A weight loss service provider tells story of an overweight celebrity who has used their products to achieve his or her dream of looking good and feeling good, with all the accompanying health and lifestyle benefits.  It is an autobiographical testimonial style story with ‘before’ and ‘after’ images as supporting evidence.

In all cases, it is very clever story telling.  Stories convey messages so much better than simply listing benefits.  Why?  Because no one is interested in what is logical!  Logic alone sells very little.  Marketers know that they have to drill down further than that and tap into feelings and emotions. 

For instance, the weight loss service provider knows that presenting the logical health benefits alone would sway no one.  However, if they appeal to vanity and desire first and then justify it later with the obvious health benefits, customers will come in droves. 

So logic does have a place.  It is second place!  Logic is used by a customer after the fact to justify and support emotional buying decisions.  But logic alone just doesn’t cut it.  For the initial grab, emotion outsells logic every time.

for more on business building read Dream Income Stream at http://garyweigh.com/business-building-%e2%80%93-a-dream-income-stream.html

Until next time!

Gary

gary@garyweigh.com

Lucifer’s Business building strategy

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FOR BUSINESS BUILDING CALL GARY DIRECT ON 0408 756 531

Looking for business building ideas?  If you want to take a leaf out of Howard Bloom’s book ‘The Lucifer Principle, a Scientific Expedition into the Forces of History”, imagine that building a business is like propagating an appropriate meme, drawing together an ever increasing interest / buying group who, in turn attract others by word of mouth. 

As the leader of this group you are then able to start climbing to the top of the business pecking order.  With popularity come riches, fame and power; until such time as you lose popularity and slide right back down again.

So what is a meme?  It begins with an idea that leaps from mind to mind.  It is the social glue that is communicated by the founder and binds the believers.  Eventually, a meme turns into a set of beliefs and behaviours that distinguishes one social group from another.  According to Bloom “It drives us to coagulate in cooperative masses of family, culture, tribe and nation.”

Bloom points out that ”the memes that count the most are the ones that assemble vast arrays of resources in startling new forms.  They are the memes that construct social superorganisms.”  Historical examples are the ideologies of Karl Marx, Adolf Hitler and the world’s major religions. 

I would cite Facebook as a recent business example – millions of people interacting with each other via a startling new form of social media.

So building business is not so different.  It relies on the same survival and competitive pecking order needs of human beings.  You see, competition in business is not restricted to rival businesses.  Much more competitive activity takes place between the collective billions of customers.

Some of the more obvious every day examples include:

  • People fight and trample each other in the annual department store sales;
  • People fight over the last item on a supermarket shelf;
  • Fads start because people want what others have; and
  • People camp out overnight in a queue to be the first to get the latest IPad or IPhone.

You only have to strike a chord or hit a nerve with a small group of people to attract a following, and for life to be breathed into your idea.  Transmission of that idea from mind to mind can occur at a phenomenal speed.  Just think about how many people have become overnight sensations on YouTube?

More “Lucifer style’ business building next time!

Gary

gary@garyweigh.com

For more on Howard Bloom and his brilliant books, including The Lucifer Principle visit http://howardbloom.net/

Building business relationships – conflict resolution

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CALL GARY DIRECT ON 0408 756 531

Once upon a time there was a successful sports car designer who had a weekender in the mountains and a sleek Maserati for the ride. Whenever he could take a break from his business, he would recharge in his mountain retreat. He drove the twisting road, pot holed in patches and unguarded in sections. He never worried though. He relished the drive. After all he had a great car, he was an excellent driver, and he knew that road like the back of his hand.

One summery morning he was driving to his weekender, invigorated by the mountain air breezing into his face. He approached one of his favourite hairpin bends he slowed, shifted gears, and braked.  And then like a bolt from the blue, hurtling around that bend spun a car almost out of control! It lurched menacingly into his lane.

Grief, he thought, it’s going to hit me for sure! The oncoming car swerved again, but at the last moment swung back into its own lane.  As it passed by him a woman stuck her head out of her car window and screamed at him, “PIG!”

Incensed at her gall, he blasted the horn and bellowed back “YOU ….. SOW!”

“I was in my lane! She was driving like a lunatic. Should be put away” he muttered indignantly. And self-satisfied he mused “at least she didn’t get away without me putting her in her place!”

And with that, he put his foot down, accelerated around that bend   ………. and ran right into the pig! [1] 

 What does this story tell us about conflict in business building relationships? We often react, urged unthinkingly by that primitive and irrational part of the brain, known as the limbic system.  We can become emotionally charged,  one-eyed and closed minded, assuming the worst in others, blaming everyone but ourselves, wasting energy, distracting attention, souring  business building relationships, and costing us financially.

Until next time!

Gary

gary@garyweigh.com

[1] Story adapted from Barker J. Paradigms. Understand the Future in Business and Life. The Business Library Melbourne 1992

Business building – so you don’t need a business plan?

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FOR BUSINESS BUILDING CALL GARY DIRECT ON 0408 756 531

There are many business building newbies who believe that they don’t need a business plan.  They believe it is only necessary when starting up a new business.  They see no reason for a business plan when buying an existing business which is all set up and running well.  They simply view themselves as the new operator.

The point they fail to grasp is that they are not only a new operator with no runs on the board but they are also the navigator of a directionless investment once the departing owner leaves.

In business, things rarely stay the same for too long!

Solution

If you don’t think you need a business plan then put together an action list of things you might need to address to run the business your way or continue building it.  For example:

Change of ownership – Never assume that the former owner’s way is the right way or the wrong way.  Keep an open mind and learn from everyone.  Start jotting down ways in which you can improve what has gone before.  Staff members are looking for direction, so if you do nothing, you may find your staff managing your business their way – the only way they know how!  If you want to change things you need to start leading from the front and ensure everyone starts singing from the same songbook.

Your customers – Firstly, you need to get to know them.  Unless you do this quickly, some will use it as the trigger to leave you.  If they are happy with your present products and services, what else might they want that you can provide?   Can you improve the service?  You need to start building your personal capital and goodwill.

Your products & services – is obsolescence likely to be a factor in the future?  Demand changes all the time.  What can you do bring to the mix?  How can you to stay up to date and keep it fresh?  Can technology add a new dimension to e.g. the product itself or its distribution?  What are your competitors doing?

Your sales system – if sales simply fall into your lap, what can you do to replicate and build sales even further?  Would customers who hardly know you refer you to friends and colleagues?  Are you building a useful sales / communication database?

Manage the process – you need to take the wheel and keep control of your business or it will run off the road.  That means staying on top of pricing, margins, income, expenses, cash flow, breakeven, hiring and firing, human performance, the cost and quality of the product / service creation process – just to name a few.  There is also some admin to do such as compliance, accounts, paying bills, collecting money, BAS, PAYG etc.

Your personal time – if the business needs nothing but a new driver how can you minimize your time behind the wheel, or even replace yourself?

For more reading on business building check out http://garyweigh.com/business-plan-strategy-%e2%80%93-control-in-small-business.html

Until next time!

Gary

gary@garyweigh.com

Business building – Is a cafe-takeaway a dream or a nightmare?

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Make no mistake!  Business building in a cafe-takeaway shop is hard work.  I’m not knocking hard work but it is often a 6-7 days a week commitment with early morning preparation; which means that you can have little or no life outside the business.  If you are not used to it, tiredness can turn you into a zombie.

It is usually very competitive!  Competition generally comes from similar independent businesses, coffee shops, franchise chains and mobile vans (particularly in industrial areas).  Competition keeps margins generally low which requires high volume of customers.

Customer flow is not evenly distributed.  There are chaotic rush hours which impact on staffing and preparation.  You may only need a casual for 2 hours at lunchtime but awards can stipulate minimum periods that can be longer.

Like most food service businesses a cafe-takeaway is labour intensive.  It can be difficult to find and retain good staff, particularly casuals.  Food costs, portions & wastage must to be closely controlled.  It can be the devil’s own job to train staff in correct portioning and minimal wastage.

It all gets worse when you are frantically busy.  It is extra frustrating when you run out of something and have to run to the nearest shop and pay retail price for it.

There are some heavy duty local authority food licensing conditions to meet, not the least of which is installing a grease trap.  Refrigeration, cooking and warming means some hefty power bills.

I am not meaning to be critical or pessimistic.  I’m just being realistic!  Know what you are getting into because I have seen passion for food repeatedly dampened in cafe-takeaway businesses.

Until next time

Gary

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