Internet marketing goes mobile
Business building Australia
As mobile browsers become standard on future mobile phones, it is estimated that in three years, more people will access the internet through their mobile phones. A mobile website is typically less expensive to develop and it can reach more end users with one site than multiple applications.
A mobile website will be a must for all internet marketers. It will offer higher returns on investment than traditional channels such as opening a new brick-and-mortar store.
This is because consumers are spending increasing amounts of time each day on the mobile web and the larger online companies (e.g. Amazon and eBay) are generating massive revenues through their mobile channels.
A mobile website is ideal for mobile shopping. Already it is faster to scan a barcode, check a QR code or check a mobile website for product information than it is to ask a shop assistant.
More retailers will turn to platform-specific smartphone apps to deliver enhanced experiences and push marketing communications (e.g. coupons) based on the customer’s current location and personal preferences.
Until next time!