Are you a supply pusher?
Business management tips Australia
You wouldn’t be the first to launch into business with what you believe to be a good idea and then focus most of your thinking on the technical side of your product or service offering. It is common to do everything else but make sales, believing that sales will just magically appear.
Unless you have some serious traction and some supporting promotion, it is a mistake to take for granted that simply by opening the doors for business, customers will magically seek you out and rush to buy. This rarely happens! The ‘build it and they will come!’ fantasy may have worked in the movie ‘Field of Dreams’, but it rarely works in practice.
Until next time
For more business management tips read Customers compete to buy, business should allow them