This is the third blog in the series of ways in which you can find and attract people around you – customers, staff, suppliers, referrers and collaborators. Understand the difference between business and social settings Networking must become second nature to you. When you are in business you are always looking. You may not be […]
We continue looking at ways in which you can find and attract people around you – customers, staff, suppliers, referrers and collaborators. Start a blog and link people to it The beauty of a blog is that people can read the information you post on it and they can get a sense of who you […]
Even if you are not looking to hire people, you are always looking to attract customers and build a team of referrers and collaborators around you. When you are in business, regardless of what you do, you should always be looking out for good business and good people. Start by building your business into a […]
CRM (Customer Relationship Management) is an umbrella term for methodologies, computer technology, software, and internet capabilities that enable a business to manage their customer interactions in an organized way. CRM is a great tool to have when customers grow in numbers to be more than a few. Such systems usually integrate a database that describes […]
So how do you pull together a social proof marketing campaign? OK here are some common strategies: Convince potential buyers that there are hundreds of people lined up to buy your product. This influences them to make a choice to purchase your product because everybody around them seems to like it too. Build trust by […]
‘Social proof’ can be the basis of powerful marketing. Social proof means justify your buying behaviour by observing and exhibiting similar behaviour of those around you. In simple terms – everybody else is doing it, so I can do it too. For example, if you see ten other people around you make the decision to […]
Your most important priority in business is you. You may have a thousand customers but without you, there is no business. “Put yourself first, pay yourself first and take care of yourself first, physically and emotionally!” An instant calm button is an immediate fix when you upset, frustrated or flustered, and you need to calm […]
Market traction is a measure of demonstrated profit, revenue, customers, pilot customers, or users, and their rates of change. In other words, it is cold hard proof that the market for your product is real. This measure of reality gives you the business owner, the bank and other investors, considerable assurance that you know your […]
At its most basic level, being in business requires only a few customers and an ability to sell at a higher price than you buy. Even if you have nothing more than these fundamental money making skills, there is still a wealth of other skills required to build a business. Starting out, it helps to […]
This is the most compelling case ever for preparing a Business Plan. At some point in the evolution of your business, your success will mean that you are standing alone holding a tiger by the tail. You need help (that is nowhere to be found) but if you let go you are screwed. You pray […]