Business building – Finding People – Part 3

This is the third blog in the series of ways in which you can find and attract people around you – customers, staff, suppliers, referrers and collaborators.

Understand the difference between business and social settings

Networking must become second nature to you.  When you are in business you are always looking.  You may not be actively seeking but you are never clocked off either.  You must tailor your networking responses to suit the occasion.  Whilst you are always alert, there are occasions where you need to develop a light touch.  You don’t need to be shoving your business cards in people’s faces at every opportunity.  For example, I went to a wedding recently and when the people at my table found out that I was a financial planner, I was bombarded me with questions about income protection and insurance in superannuation.  I wasn’t overtly selling but I didn’t miss an opportunity to educate them.  So I answered their questions and then two days later a couple of them contacted me via Facebook, tagged some wedding photos and invited me to coffee to talk further.  Others will find me by asking the bride and groom when they need me but the point is – I know who they are, where they live and what they do for a living and the names and ages of their children.  That’s what a friendly and lively lunch conversation can achieve. 

If you seek employees, develop a careers page

Growing companies offer the best opportunities.  Good employees are always looking for new challenges.  They know that in a developing and growing company, new ground will be broken often and many career opportunities will be created.  That’s a good reason for them to go to work every day.  If your business exudes excitement and has a solid foundation, then to many prospective employees, you are a preferred employer.  They will not want to do boring work for a well established ‘plateau company’ and wait 5 years for a promotion.  So do a makeover on your internet presence and add an attractive careers page.  This means more than just advertising jobs.  Share your vision and tell people the mission of your business.  Give them 10 irresistible reasons why they should be working for you.  For example, talk about the company, the direction, the working conditions, the growth, your innovative products, the challenges and so on.  If you create the magnet, people will be attracted and their details will stick with you – whether you are currently hiring or not.

Until next time!