Entries by Gary Weigh

Starting up your own business – segment your market and focus on specific targets

When starting up your own business, you may think that the whole world is your stage but if you are smart, you will want to play to specific and well targeted audiences who share a one or more vital characteristics in common.  There are at least six common ways to segment your market.  Which one […]

Top small business ideas – money saving ideas

I would like to share with you some more top small business ideas.  These are money saving ideas to keep in mind during your business strategy implementation phase: Negotiate rent free periods on leased premises Buy second hand furniture and equipment to start Prioritise your spending so that you put more into areas that the […]

Starting up your own business – a budget is pure gold

by Gary Weigh Business Coach Mentor Before you actually start up your own business and embark on your business strategy implementation, I want to talk about the incredible value of creating a budget for your proposed venture. Let’s say that you sell a line of home-made jewellery at $20 a piece and your gross profit […]

Top small business ideas – business storytelling

by Gary Weigh Business Coach Mentor As you plan your business strategy implementation, remember the magic of stories. Business storytelling ranks up there with the top small business ideas. Stories build families and communities. They build emotional connections and it is well known that people buy largely on emotion rather than logic. Stories build faith […]

Top small business ideas – when starting up your own business from home

There are a number of things to consider when starting up your own business from home.  Here are six top small business ideas to think about when setting up from home: 1. Find a quiet work space Whatever you are doing from home usually requires quiet time to focus and concentrate.  So the room you […]

Business strategy implementation – to partner or not

At business strategy implementation time, the question of whether or not to take on a partner can arise for a number of reasons.  The most common include: A shortage of cash at critical times such as startup and expansion Loneliness or lack of confidence A previous relationship that is appropriate to continue into business A […]