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Starting up a business – The pitfall of over-optimism and poor research

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A big mistake in starting up a business is to get so carried away on a wave of beginner’s optimism that you are lulled into not doing sufficient homework.

You start to believe your own advertising to the point where you become convinced that people will come to you and buy your product or service, merely because you open the front door for business.

That is one of the great business myths and the downfall of many hopeful business starters.  Don’t let this happen to you!

It is really easy to rely on optimistic levels of sales and unrealistically low levels of expenses when you are formulating your first business plan and operating budget.  This is particularly dangerous when you have no sales and no history in your business to guide you.

Why? Because you are forced to rely on your own expectations!  Because you have everything riding on a successful outcome, you make unrealistic estimates.

In my experience, people who are desperate for their business to work tend to use over-optimism as the basis for those estimates.  The planning becomes a self fulfilling prophesy.

You subconsciously fudge the process to get the results you want.  Of course you can make anything look good on paper by simply fiddling with the underlying assumptions.

It doesn’t help though.  The reality check quickly comes when you open for business and you see how wrong you assumptions were.

Then the journey gets really difficult.  Early losses start to mount up and sales remain nothing more than a trickle.

I can’t emphasise strongly enough how important it is to do your homework thoroughly and work with realistic assumptions.  It is important to be conservative when you don’t have runs on the board.  If it turns out that you have been too conservative, then you will get a pleasant surprise when the reality check comes.

If you are thinking of starting up a business and you want to retain a happy Life Balance, go visit http://www.aikido-secrets-to-calm-success.com

Until next time!

The Coach

Starting up a business – The pitfall of giving away equity

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When starting up a business, it is common to see inexperienced business starters with no financial management skills, prepared to barter away equity (ownership) in the early days in return for a much needed service.   For example:

They seek to establish a website as cheaply as possible, even to the extent of offering a e.g. website designer part ownership of the business in lieu of payment

Now I am not against website designers.  It’s just that new business owners think that a website is the first thing they need.  They often see a website as the answer to all their sales and marketing prayers.  Nothing could be further from the truth but that’s another story.

If this is you, consider this!  While giving away a slice of your business may seem to be a good idea at the time, you won’t think so in a couple of years time when you have a million dollar business and a business partner who bought a good slice of it for the price of a website (e.g. $1,000 – $2,000 or so), and now can do nothing else but e.g. design websites.

The first mistake you made was seriously undervaluing your business in the first place when you were starting up the business.  You took the pessimistic view and figured that you were giving away nothing in return for a website with a real dollar value.  What a great deal hey?

Silly ole you!  Deep down, you didn’t really think you would succeed did you?  You didn’t seek advice and you didn’t stop to think that a shareholder in your business is a permanent fixture; as permanent as a married spouse and potentially just as expensive to separate from.

Nothing deteriorates a business relationship faster than a person who doesn’t pull their weight.  After a year or two of having the website designer as a passenger in your business, you will be seriously regretting having this person as your partner.  Oh, a ‘silent partner’ you say?  Trust me, they are rarely silent.

Let’s say you gave the web designer 20% of your business in return for a $2,000 website when you mistakenly valued your business at zero.  When your business grows and is valued at $1M, that 20% share is going to be worth $200,000.   I hope it was a good website.

But wait, there’s more!  The shareholder may not want to sell.  By this time, you might be the best of enemies.  It may cost you a lot more than $200,000 to buy back your business.   And do you have that kind of money sitting in the bank for a moment like this?  The answer is usually ‘no’.

This is why it is so important to seek advice.  Any competent business coach or adviser will tell you that having a partner, with skills you may use only once, and who makes no other contribution except for a couple of thousand dollars of labour and expertise, is a bad investment and an even worse permanent relationship to get into.

For more reading on starting up a business and smart financial management, read my Life Balance series at http://www.aikido-secrets-to-calm-success.com

Until next time!

The Coach

Starting up a business – cutting corners can be a financial management killer!

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Gary Weigh – The Coach

Cutting corners on a lean start up budget is a very common ‘kill your business’ practice.  When starting up a business, it is done because of lack and necessity.  However, in terms of financial management, it could be something you regret later on.  One of the most common examples of corner-cutting that I see is….:

Seeking the cheapest quote for equipment and technology just to get started, even though it is unlikely to handle anything but the lowest levels of activity!

Second rate equipment and technology may be fine for low levels of business at the time of initial start up.  However, they may not be able to handle the increased volume of transactions and information that could multiply quickly as your business grows.

It could all be obsolete in a matter of weeks or months.

As customers hear of your leading edge offering and sales activity increases, expansion is a certainty.  If you cut corners however, expansion may prove fatal.  It may mean starting again with a complete scrapping of your low rate equipment and technology.

This means that you will have to invest money twice over in the first few months of trading.  Not only that!  Expansion may also mean hiring people and finding larger spaces.  Expansion is generally a time of tight cash flow.  It could spell the end of your business.

It seems ironic that your business could fail at a time when you have just weathered the storm and things never looked better.  But it happens a lot.  It is one of the common causes of business failure.

For more reading on starting up a business, financial management and your path to financial wellbeing, start reading from the library to your right!

Also visit http://www.aikido-secrets-to-calm-success.com

Until next time!

The Coach

Business start up – mind first, business second

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Yep, that’s me! At a 70’s party two weeks ago

I have been a business coaching, consulting, training and mentoring for 25 years now.  For 24 of those years I would never have believed that I would be conducting mind calming and centering exercises with clients in the local Botanical Gardens.

One of the greatest gifts I have ever received is the gift of Aikido.  Yes it’s a Japanese martial art and its great self defence but that’s not important.  The important part is the accompanying mind development.

I have practiced Aikido for quite a few years now and the penny has finally dropped.  My mind switch from ‘fearful, over-competitive and stressed’ to ‘non-fearful, calm and non-aggressive’ has been an amazing transformation for me.

Losing my fear has been nothing short of a revelation.  I don’t mean that now I have a brash disrespect for obvious danger.  What I mean is that it is great to lose that brain-chatter level of worry and self doubt.  Those two critters and the raft of negative thoughts they create really do sink a lot of otherwise successful ventures.

What makes an entrepreneur successful is his or her mindset – nothing else.  The opportunism, motivation, persistence, optimism, creativity, leadership, hard work and the other defining attributes all come from the mind.

The reason people fail in business is because they don’t have the right mindset.  It is as simple as that.

Now I’m not a psychologist but I have come to realise that it is mindset first, business second.  The symptoms I commonly see are fear and self doubt which can manifest them selves as lack of focus, procrastination and inertia.

In many cases, it results in over-compensation with aggressive and over-competitive behaviour.  Most of those rude, blustering, aggressive, always-right business types are train wrecks on the inside.

So anyway, back to the Botanical Gardens story.  One day I decided to conduct an experiment on a client.  I arranged to meet her at the gates of the local botanical gardens and I was prepared with a set of exercises based on the relaxation exercises and centering techniques used in Aikido.

My goal was to calm her mind and guide her to a state of feeling grounded and centered.  The Botanical Gardens was the only place of peace and beauty I could think of.

It worked and I wrote down the exercises for her so that she could do them at home.  I have never heard of a business coach doing such a thing.  I reckon I might be the only one but if it helps people to break the mind-shackles and achieve their dreams then I am happy to share.

Until next time!

Gary

If you would like to know more about how to start your own business contact me at gary@garyweigh.com and visit http://www.garyweigh.com/blog/business-startup

If you would like to read more about Aikido mind development visit my Aikido Secrets site at http://www.aikido-secrets-to-calm-success.com