Emotional business management – Aiki principles

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Photo courtesy of Spiral Photography

Besides being a business coach and educator, I am an enthusiastic Aikido practitioner.  Over time, I have seen Aiki principles working in practice enough to know that it has application across the full range of human emotion and interaction.

I firmly believe that the principles of Aiki have a valid place in the highly competitive and egotistical world of business, which of course is where I make my living.

Business is merely a subset of life, except for the addition of two powerful factors – money and power!  These two ingredients have enormous potential to alter human behaviour.  They are catalysts for greed and competition and can bring out the very worst in people.

Aikido is known world wide as the art of peace.  It is a defensive, non-confrontational, non-competitive Japanese martial art driven by calm and relaxation, with care for the wellbeing of the opponent inherent in the art.

The introduction of Aiki principles is about applying concepts of peace to business interactions, but at the same time having effective defensive skills to deal with any difficult situation.

Aiki is a powerful addition to the personal strategic business arsenal.  In essence, it is maintaining a peaceful mind when competing and fighting are the easier options.  It is extending and injecting the power of calm and relaxation into all things.

You may have to do some Aikido training to appreciate it but you will realise what an overwhelming advantage the power of Aiki really is.

Aiki emotional management has immediate and obvious benefits for business.  It lowers deadly personal stress levels and plays a direct and positive role in business productivity and performance.

There are three (3) basic main Aiki principles of peace to observe when interacting with others on a business basis.  They are:

  • Respect (for self and others)
  • Self control (rather than control over others)
  • Being centered (a state of balanced, calm alertness)

There are many more Aiki principles that are applicable but they all flow from these basic three.  These principles are a must for powerful business interactions and positive results.  I will discuss each Aiki principle of peace in more detail in future posts.

For more reading about Aikido and its many life secrets, visit my other blog at:

http://www.aikido-secrets-to-calm-success.com

If you are starting your own business or even considering it, you should read my book “Recession Riches and wealth” at:

http://garyweigh.com/recession-riches-and-wealth

Many thanks to Dean Miscamble of Spiral Photography specialist in martial arts action photography.  Visit

http://www.spiralphotography.com.au

Until next time

Gary

Emotional business management – the Aiki way

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Photo courtesy of Spiral Photography

In a recent blog article, It’s ok to be emotional,  I talked about the issue of bringing emotions to work and how it is generally frowned upon in traditional work places.

In a series of follow up articles, I would like to explore this issue a little deeper.

The fact is that business owners, managers and employees all bring their emotions to work.  Like it or not, human emotions are here to stay as long as business is based on human interaction.

What is not widely appreciated is that the human emotions many bosses want banished from the work place can actually be the foundation of good business interaction.  The secret lies in understanding it and self managing it.

As I pointed out in my previous article, Emotional Intelligence (EI) Researchers have found a direct correlation between high EI and effective leadership, team success and employee performance.

Emotional Intelligence is an awareness of one’s own and others’ emotions and the ability to control those emotions and influence the emotions of others.  Those who have high levels of emotional intelligence are generally happier with them selves and suffer less stress.

I would like to introduce a new concept to the discussion of emotional business interactions.  It is called Aiki-emotional management and its principles are derived from the art of Aikido.

Aikido is a Japanese martial art whose origins can be traced back to the feudal era of the Samurai.  It is a purely defensive martial art that has an inbuilt care for the wellbeing of the attacker.  Although it can be dangerous and even lethal, it is not a fighting art.  It is known throughout the world as the art of peace.

Aikido, in its simplest translation, means ‘the way of joining energy’ – ‘Ai’ (join), ‘ki’ (energy) and ‘do’ (the way).

Care must always be taken with the absolute meanings of words which have been derived from symbols, in this case Chinese and Japanese kanji, because they represent ideas rather than literal translations of the components.

Nevertheless, the principle of ‘Aiki’ describes an idea of oneness and harmony in the midst of conflict.  In aikido, it describes the notion of blending rather than clashing.

One of the secrets of Aikido is that it requires a completely calm mind and relaxed body to execute it.  Size, strength and speed of an opponent don’t matter in the slightest because force is never met with force.

The idea of oneness also includes oneness of the self.  The coordination of mind and body and making positive human connections through the extension of ‘Ki’ energy are central to the art.

Aikido is all about balance, timing, movement and self control.  The energy of another is welcomed, co-joined and redirected, usually to the ground or to immobilization.  To deliberately injure another person in anything other than the most dire and extreme circumstances, is considered a failure.

There are no competitions in Aikido, only regular practice.  It is often referred to as an internal art because it is considered to be a personal journey of learning whose principles have wide application in everyday life.

In the next article, I will continue this blog journey of applying the hidden principles of Aikido to the emotional human being at work.

For more reading about Aikido and its many secrets, visit my other blog at http://www.aikido-secrets-to-calm-success.com

If you are starting your own business or even considering it, you should read my book “Recession Riches and wealth” Go to the recession riches and wealth page on this blog.

Until next time

Gary

Starting up your own business – identifying opportunity

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Looking for business opportunities is fun.  It is an exciting and empowering process.  Opportunities, when converted, ultimately lead to business growth by adding new clients, new products and additional sales from existing clients.  There is nothing quite so self satisfying!

Don’t wait for opportunities to come to you – make them happen.  Opportunism is a business practice that doesn’t receive enough emphasis in business training.  It is the creation of everything.

So where is opportunity found?  The broad answer is ‘outside your business!’   There are far more revenue opportunities outside you business than inside it.  Opportunities inside your business are usually related to technology, cost reduction and productivity.

Opportunity seeking is a mindset, not a specific location.  Actively seeking opportunities for unfulfilled demand is central to the entrepreneurial spirit, but only a positive and optimistic mind will find them.

The opportunistic mindset is one of abundance, not of lack and scarcity.  If you think there is opportunity awaiting you, there is.  Alternatively, if you think there is no opportunity, there isn’t.

Your opportunity could be local, industry wide or global.  It all depends what you are looking for and how expansively you choose to think.  History is often a good teacher, so look to the past to find clues to future opportunity.  In looking for trends, consider the following questions in relation to the past 3-5 years.

  • Who has disappeared from your industry and why?
  • How has the internet changed your industry?
  • What new technology has been developed in your industry?
  • Do you see any product or service parallels between you industry and another industry?
  • Are your clients and their demands the same today as they were then?
  • Has government legislation banned, allowed or changed anything?

Expand your thinking outside of what you are currently doing.  Don’t allow your future to be determined only by your existing clients.  There is nothing more exciting than creating your own future by proactively identifying opportunities.  The future does not belong to procrastinators, but to brave business explorers.

When you find opportunity, don’t sit on it.  Most opportunities have a use-by date.  In other words, if you don’t act, someone else will sooner or later find it and act on it.  And where does that leave you? ….. Usually out in the cold thinking “Oh what could have been!”

If you are starting up your own business or want to boost your existing business read my latest book Recession Riches and Wealth at:

http://www.garyweigh.com/recession-riches-and-wealth

Until next time!

Gary

Starting up your own business – make money while you sleep

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‘Making money while you sleep’ means earning income without your direct time input.  Most people stay poor because they merely sell their time and do nothing more to supplement their income.

Time-based income will always be limited because you only have 24 hours in a day, 7 days in a week and 52 weeks in a year to sell; and you have to sleep sometime, right?

To remove the limits on your income potential, you must disconnect your income from the amount of hours in a day or the time you have for sale.  The key to earning income while you sleep is leveraging.  This means having a quality product or service that is in demand, and then leveraging off other people’s time, other people’s money, other people’s products and resources.

There are many ways to make money while you sleep.  It is all about setting up a number of income-generating systems and then allowing each to do its work.  Recurring income streams can be generated online and offline.

The goal is to diversify!  So you should set up many different recurring income streams so that if a problem occurs with one, the others will still be working for you.  That removes a great deal of the risk of interruption from your overall future income earning ability.

Online income streams usually take some time and effort to set up but they are a lot easier to automate, thereby requiring minimal input from you.  Offline income streams generally require a higher level of ongoing input and maintenance because the offline world has fewer tools to automate the process.

In my latest e-book, Recession Riches and Wealth, I show you 10 ways to make money while you sleep.  I explain the many options that exist for removing the limits from your potential income capacity.

In the book I also explain over 100 easy and practical business ideas that have the potential to make money for you, particularly in times of recession.

In addition, I explain the 15 Golden Rules of Business that I have formulated.  These are the building blocks of a sound business, whether it is online or offline.  To ensure that you have everything you need, I give you plenty of useful business tips that lead to business successes, together with the many common traps and mistakes to avoid.

I am an Australian business trainer and financial planner with decades of experience and success to back it up.  I will tell you the secrets to income generation, business profitability and wealth building.

The irony is that the secrets aren’t really all that secret.  It’s just that few people are trained in these areas; they ignore the basics and fail to do the simple things well.  Instead, they turn to the promise of fast money online solutions.

So choose a different path!  If you are starting up your own business or want to boost your existing business read Recession Riches and Wealth at http://www.garyweigh.com/blog/recession-riches-and-wealth

Until next time!

Gary

Top small business ideas – outsource to build your business

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Whilst you continue to be a one person business, you are self employed, selling your own time.  If you are looking for a top small business idea, start outsourcing to other people and start leveraging and building a business.

Outsourcing is the key!  Online you can find anybody to do anything at a highly competitive price.  I have outsourced most functions of my business to other people.  Good people around the world will be ecstatic to work for you for between USD $2 – $10 per hour but as usual you get what you pay for.

When you find the right person (which is not hard), you will find that they are well qualified, very efficient and meet deadlines, most of the time with a 24-hour turnaround.  They also follow up and do it all with friendly cooperation.

Offline recruitment agencies may still be necessary for high end recruitment where the position is senior or supervisory, hands on and face to face, but for lower level work, technical work, specialist skills, online work where working remotely is fine, recruitment agencies will become obsolete unless they move their businesses online and become outsourcing hubs.

One of the advantages of growing your business online is that everything you need night and day is available from outsourced talent.  Just some of these functions are:

  • Virtual Secretary / assistant
  • Administration
  • Content / article writing
  • Sales page / landing page writing
  • Website updating
  • Keyword research
  • Blogging
  • Image management
  • Link building
  • Affiliate marketing
  • Social network marketing
  • Forum marketing

Work goes on for you while you sleep and you will slash your overheads.

If you would like to know more about how to build your online business contact me at gary@garyweigh.com and visit http://www.garyweigh.com/blog/business-startup

If you would like to read some ground breaking articles on Aiki-management visit my Aikido Secrets site at http://www.aikido-secrets-to-calm-success.com

Until next time!

Gary

topsmallbusinessideas

Top small business ideas – earn more, work less

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The calm relaxed power of Aikido, courtesy of Spiral Photography

The time you spend in your business can be divided into two parts

  • Money making time
  • Non money making time

The more time you spend making money or the more money you make in the time you allow yourself, the more time you can spend doing the non money making activities.

Just to be clear, my definition of non money making activities includes admin time, down time, talking time and time spent not being at work at all.  That is, leisure time.

So the challenge becomes how to earn more and work less and ultimately increase family and leisure time!

There are several ways to achieve this but here are three (3) that you should think about early:

Become a specialist

If you become a specialist then you can place a price premium on your work.  If you are a generalist who will do anything because you are desperate for work, then you place yourself in the price competitive category.  It is the dreaded scattergun approach and you feel as though you are competing with the whole world.  One word of warning though!  To be a specialist, you must be good at what you do.

Raise your prices

If you are like most new owners of small business, you take a vow of poverty before you make your first sale.  You become reluctant to charge too much.  When you are just starting out, you don’t have the confidence to place much value on your own time and you are also worried that existing customers will leave and new customers will stop coming.  Nothing could be further from the truth.

Customers do not place much value on a service that you give cheaply.  In the minds of many customers – if it is dearer it must be better, particularly if you do things a little differently.  People who are happy with your service rarely leave just because you raised prices.  It is too much hassle for people who have come to rely on you.

Play hard to get

Customers hate the feeling of missing out.  You will see this phenomenon if you watch restaurant browsers.  Customers walking past a row of restaurants will avoid the empty ones and go into the one where all the people are.  The famous movie line, “I’ll have what she’s having!” holds true.

Don’t be available ‘now’ all of the time.  For most customers, schedule an appointment.  For your best customers, make them feel special by giving your time at short notice.  If you make your time scarce to others, then you give the impression that you are busy all the time.  And if you are busy, you must be good, right?

If you want to read some interesting articles on Aiki-business (how the Japanese art of Aikido applies to Western business) visit my other blog at: http://www.aikido-secrets-to-calm-success.com

Thank you Dean Miscamble for your amazing action photo http://www.spiralphotography.com.au

Until next time!

Gary

Starting up your own business

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Famous Failures of the Most Successful People In The World

I was browsing YouTube when I stumbled on this.  What more can I say except there is hope for us all!

Enjoy!

Starting up your own business – business basics

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Electric Town - the Akihabara district of Tokyo by night

Dreaming up a good idea and using it as the basis for starting up your own business is a risky act of speculation that likely to end in tears and financial ruin unless you follow six (6) simple steps.

The basics of business are simple:

1.  Work to a plan

2.  Focus on customer demand

3.  Systematically convert shoppers into buyers

4.  Build relationships, trust and repeat buying

5.  Do whatever else is necessary to support growth and profitability

6.  Paint it all with enthusiasm and imagination

It really is a simple formula but it is astounding how many business owners focus on none of these.  Business is a connecting process, not an insular one.

The problem for most owners of small to medium businesses is that they try to do everything and, as a result, do nothing well.   It is rare that a good business planner is also a good sales person.  It is rare that a technician is also a good at admin.

It is also rare that people whose role it is to manage actually focus on steps 2, 3, 4 & 6 above.  It is more common that they focus on step 5 and if permitted, on what other people are doing.

That is why, in the execution of the six steps above, having a blueprint, working to a plan, delegating and outsourcing to people who have the appropriate expertise are so important.   After that, the owner-manager should be managing the profit process, not the admin process.

So many owner-managers default to the admin process and communication from a back room because it eliminates the obligation to talk to customers.  Somehow talking to numbers creates a more fulfilling life.

If you need good advice when starting up your own business contact me at gary@garyweigh.com

Until next time!

Gary

Starting up your own business – segment your market and focus on specific targets

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A group with traits in common at Disney Sea, Tokyo Japan

When starting up your own business, you may think that the whole world is your stage but if you are smart, you will want to play to specific and well targeted audiences who share a one or more vital characteristics in common. 

There are at least six common ways to segment your market.  Which one (or more) might be appropriate for you will be a matter of your specific opportunity, your research and your identified demand:

Segment your market by:

  • Age
  • Income
  • Gender
  • Lifecycle
  • Geography
  • Specific pre-condition

Segment by age

As people age, their needs change.  Consider accommodation needs!  Young single people seek to rent accommodation, but a decade or so older with a spouse and children, they seek to buy a family home.   As the children leave home they may be in the market for an investment house and, when they reach old age, they seek long term aged care living.

Segment by income

Income segmentation is used by many retailers of lifestyle goods.  In general luxury products are aimed at the more affluent segments of the market, regardless of their age or gender.  Motor cars are an example of this.   Basic models are aimed at middle income earners, while the more prestigious and luxury models are aimed at higher income earners.   This is not to say that age, gender and lifecycle segmentation does not occur simultaneously.

Segment by gender

Gender segmentation is commonly used in the clothing, cosmetics, personal care and magazine industries.    Another example is the motor vehicle industry.  Just think of some of the ways that cars are presented in advertising – utilities and tray-backs for blokes and tradies, strong colours and powerful engines for young males, fuel efficient cars for families and small, easy to park town cars for females.

Segment by lifestyle

Lifestyle segmentation is used by retailers and wholesalers of holidays.  The adventure backpack holiday that might appeal to young single people probably won’t appeal to the majority of people in their 50’s and 60’s who are more likely to go for a comfortable and safe group tour or buy a caravan and tour the country.

Segment by location

For some products and services, it makes a big difference whether you live in the country or in the city.   Farm equipment for example is more likely to be sold in country areas where there are farms.  They are simply not required in the city although they might be displayed there on occasions, or the sale made through a city based corporate office.

Segment by a specific pre-condition

It might be the case that you are providing a service to a market group that requires a pre-condition.  In my case, as a business coach, it is a pre-condition that you own a small business or be considering starting up your own business to be a likely customer.  If you are in the car or boat accessories business, then only those people who own a car or boat (or are thinking of buying one) are of interest to you.

If you seek startup advice or a powerful online business presence when starting up your own business visit http://garyweigh.com/business-startup

Until next time!

Gary

Starting up your own business – Research! Don’t assume

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I couldn’t stop researching the Salmon Shop in Granville Island markets, Vancouver CA

It is a common problem when starting up your own business to assume that consumers want to buy the very thing that you have to sell.  Most people do it but it is a very dangerous assumption to make.

You may have had an incredible light bulb moment where your business future became clear to you in a flash of light, but your great idea must first be converted to a saleable product, and that product must be supported with a reliable service offering.   You must also think about what your prospective customers are hoping to achieve by buying from you.  Are you solving a problem for them?

It is a truism in business that “More small businesses lose customers because of poor service than bad products.”  What consumers demand these days is more than your bare product.  All consumers expect you to be reputable and ethical but depending on what you are doing, they also demand:

  • Technical information
  • The chance to ask questions
  • A fair refund policy
  • A guarantee or warranty
  • Ongoing education
  • Regular contact
  • Periodic review
  • Automatic upgrades
  • And the list goes on …

But above all, consumers want the experience that your product and service promises, even though you may never explicitly promise it.  You may have the most technically sound product but it still might fail to deliver on an emotional level.  While you are thinking ‘technical’, they are thinking ‘lifestyle’.

Consider a wedding as an example!  The bride and groom want their wedding day to be the most happy and memorable day of their lives.  It is an experience that they are buying.  Gowns, dresses, suits, flowers, cars, church, reception, music, food, drink, cake and photos are some of the products commonly involved, but without extraordinary service from each of those suppliers, and some deft coordination, the experience could easily turn out to be a nightmare.

The key to understanding the length and breadth of consumer demand for your product is to do some research rather than assume.  In other words, “do your homework!”

Where to start?  Well your future customers are currently buying from others at the moment.  Those ‘others’ will soon be your competitors.  So have a good hard look at what they are doing and how they do it.  Learn from your competitors, especially the ones who are doing it well.  Understand their success factors!

There is a wealth of information on the internet.  And it is free.  Just search on any topic and you will find websites, blogs and discussion forums galore.  Most of your competitors will have a website.  Back it up with some mystery shopping.  Industry associations also have a lot of industry specific information, some of which is free.  In Australia, the Australian Bureau of Statistics (ABS) has a lot of information, most of which is now free.  There are also many free resources provided by State and federal governments that offer encouragement and incentives if you are starting up your own business.

If you seek startup advice or a powerful online business presence when starting up your own business visit http://garyweigh.com/business-startup

Until next time!

Gary