Small business marketing – become a teen entrepreneur (part 2)

Extraordinary photograph courtesy of Spiral Photography

Continuing on from my last post, here are two more innovative ideas for teen entrepreneurs to join the small business marketing process.

Techno problem solver

If everyone over 50 is like me, then they don’t have the first clue about programming the new TV, undoing the onscreen nightmare that’s created when a wrong button is pressed on the TV remote; setting up the DVD player; and what the hell does a router do; getting online with a brand new computer; creating a Facebook page; organizing the first Skype conversation; setting up Windows Outlook; and making the plethora of associated gremlins go away.

The list goes on and on!  I need my adult children around just so I can live my life without an electronic or online disaster.

Therefore if you can effortlessly take care of all this stuff then you are valuable to almost half of the Australian population.  People will pay you handsomely for your assistance and advice.

Personal concierge

Busy people who work long hours don’t have time to do anything for themselves.  The main reason is that they have no time during the week when other businesses are open.

Many are also reluctant to give up valuable weekends to do boring stuff like food shopping.  Here are just a few things that need to get done:

  • Pick up children from school or daycare
  • Make medical & dental appointments
  • Go shopping for clothes
  • Do grocery shopping
  • Make travel bookings
  • Get dry cleaning done
  • Find theatre & concert tickets
  • Find a good restaurant
  • Buy Christmas, birthday & anniversary gifts
  • Organise events and other people

People need things to get done but they don’t have time to do it themselves.  Many are willing to pay someone else to get things done so life can go on harmoniously.

The trick here is to be super-organised, good at multi-tasking, very creative, and to have great contacts around town.  There will always be the occasional difficult request which distinguishes the very good concierge from the ordinary.  Having a good personal concierge is like having a good hairdresser and a trustworthy mechanic.

If you want to read more about becoming a teen entrepreneur and tips about small business marketing go to

Until next time


Small business marketing – become a teen entrepreneur

3D animation by the young wizard Daniel Lloyd

Ever thought of becoming a part of small business marketing?

Exams are done, schoolies week is finished and many new school leavers suddenly have an abundance of time on their hands.  For those that have not settled in their career choice, it might be the right time to launch into a small entrepreneurial venture.

For stay-at-home teens, rent is cheap, overheads are low, Mum and Dad are at their most anxious to see their pride and joy on a productive path in life and time is plentiful.  That opportunity won’t come around again.

So while you have an in-built support network at home, think about a business opportunity for your self, or at least a part time income earner that takes the pressure off your parent’s budget.

Business should be fun, so think about your passions in life.  How can doing what you’re passionate about be called ‘work’?  Also think about how you like to spend your time (other than sleeping), what you are good at and what your strengths are.

So if you are among the 40% of young people who dream of their own business someday, here are a couple of ideas to spark your fertile imagination:

1. Social media network consultant

As teens, you have been brought up with Facebook, Twitter and other social media.  You know it inside out.  It’s second nature.  What you probably don’t know is that social media is big business in the outside world.  Teens are the gatekeepers although most don’t realise it.

The fact is that older people in business want to get into social media marketing.  These days it is integral to small business marketing.  Business owners know the high value of accessing social media but many don’t know where to start.

This means that any Facebook / Twitter savvy teen with some imagination can charge for his or her services as a social media network guru.  It’s all about getting paid to do what comes naturally.

For example, I have a personal Facebook presence but I want to set up a Facebook site for my business (Gary Weigh & Associates – coaching, start ups, internet marketing etc) and then I want to attract 5,000 friends to it.   If I was a teen I’d have it done by now.  But as a busy business person I just don’t have the time.

2. Online writer

An online writer is essential to the small business marketing process.  If you love the English language and you always enjoyed essays and story writing then online writing may be for you.

Everyone in the online world needs content in the form of text, images and video.  It might be for web sites, blog posts, commenting in online forums, writing keyword-rich text, or writing articles.

I write two blogs and have just paid an online writer (I have never met) a couple of hundred dollars to write a bunch of articles for me.  So there is definitely money to be made here.

So if you are feeling the slightest entrepreneurial twinge, give it some thought.  let me know at

Until next time