Peace of mind … or fear disguised?
Business building tips Brisbane
We are prepared to pay handsomely for peace of mind. Even though a peaceful mind might not be the ultimate outcome, we can still cross it off the mental list as one less problem to worry about. Peace of mind is a perception of safety that offers some form of protection against any one of our many squillion fears. An example would be buying security screens or life insurance.
Alternatively, it can come from reaching a goal and achieving something. An example would be finishing university with feelings of pride and self-satisfaction, together with the belief that a degree is likely to ensure continuing employment. The corollary of course could be viewed as a safety measure to overcome the fear of unemployment and financial loss. Here we go with the fears again! It turns out that fear in one form or another, drives us all and plays a big part in our buying behaviour.