You start to believe your own advertising to the point where you become convinced that people will come to you and buy your product or service, merely because you open the front door for business.

That is one of the great business myths and the downfall of many hopeful business starters.  Don’t let this happen to you!

It is really easy to rely on optimistic levels of sales and unrealistically low levels of expenses when you are formulating your first business plan and operating budget.  This is particularly dangerous when you have no sales and no history in your business to guide you.

Why? Because you are forced to rely on your own expectations!  Because you have everything riding on a successful outcome, you make unrealistic estimates.

In my experience, people who are desperate for their business to work tend to use over-optimism as the basis for those estimates.  The planning becomes a self fulfilling prophesy.

You subconsciously fudge the process to get the results you want.  Of course you can make anything look good on paper by simply fiddling with the underlying assumptions.

It doesn’t help though.  The reality check quickly comes when you open for business and you see how wrong you assumptions were.

Then the journey gets really difficult.  Early losses start to mount up and sales remain nothing more than a trickle.

I can’t emphasise strongly enough how important it is to do your homework thoroughly and work with realistic assumptions.  It is important to be conservative when you don’t have runs on the board.  If it turns out that you have been too conservative, then you will get a pleasant surprise when the reality check comes.

If you are thinking of starting up a business and you want to retain a happy Life Balance, go visit http://www.aikido-secrets-to-calm-success.com

Until next time!

The Coach

The post Starting up a business – The pitfall of over-optimism and poor research first appeared on Gary Weigh.

This is a real mistake!  Doing things on a shoe-string budget invites shoe-string thinking.   Cutting corners and thinking small can cause you to adopt a defensive ‘small thinking’ attitude in the start up phase.  That is not good for business!

If you truly believe in your products and services, then you should look past the first few months and plan for a long and prosperous future.  What is required is an optimistic and assertive strategy.  Even though your resources may be scarce, it is a time for positive, expansive and innovative thinking.

Your business planning and your financial management should address the needs of a business destined to succeed.  That includes its ‘start up capital’ requirements.

“But I only have a very limited budget!” I hear you cry.

Everyone has limitations on their budget.  No one wants to spend more than they have to.  You must decide whether your limited budget is enough to achieve your goals or is it only enough to finance a slow and agonizing slide into oblivion.

If it is the latter, then figure out how to get more money, or don’t start.  That is the whole point of business planning and financial management.  You must do your homework thoroughly and face the future with realistic assumptions.

For more reading on financial management and your path to financial wellbeing, visit http://www.aikido-secrets-to-calm-success.com

Until next time!

The Coach

The post Starting up a business – Don’t let small thinking derail your great idea first appeared on Gary Weigh.

Gary Weigh – The Coach

Cutting corners on a lean start up budget is a very common ‘kill your business’ practice.  When starting up a business, it is done because of lack and necessity.  However, in terms of financial management, it could be something you regret later on.  One of the most common examples of corner-cutting that I see is….:

Seeking the cheapest quote for equipment and technology just to get started, even though it is unlikely to handle anything but the lowest levels of activity!

Second rate equipment and technology may be fine for low levels of business at the time of initial start up.  However, they may not be able to handle the increased volume of transactions and information that could multiply quickly as your business grows.

It could all be obsolete in a matter of weeks or months.

As customers hear of your leading edge offering and sales activity increases, expansion is a certainty.  If you cut corners however, expansion may prove fatal.  It may mean starting again with a complete scrapping of your low rate equipment and technology.

This means that you will have to invest money twice over in the first few months of trading.  Not only that!  Expansion may also mean hiring people and finding larger spaces.  Expansion is generally a time of tight cash flow.  It could spell the end of your business.

It seems ironic that your business could fail at a time when you have just weathered the storm and things never looked better.  But it happens a lot.  It is one of the common causes of business failure.

For more reading on starting up a business, financial management and your path to financial wellbeing, start reading from the library to your right!

Also visit http://www.aikido-secrets-to-calm-success.com

Until next time!

The Coach

The post Starting up a business – cutting corners can be a financial management killer! first appeared on Gary Weigh.

How much start up capital will I need?

Those who do try to work it out generally underestimate what it takes to start a business.  Inexperience causes them to not consider many of the issues and costs involved.  Hence ‘initial set-up’ budgeting is done considering only the matters (and costs) that appear obvious to them.  This is often well short of commercial reality.

Many people thinking about starting up a business have no idea about the extent of what is actually involved.  Therefore, they are oblivious to all of the costs involved.

They wonder whether they should trade as a sole trader, a partnership or a company.  They are generally oblivious to the issues surrounding an ABN (Australian Business Number), business name registration, intellectual property and taxation.

It would be so easy to go see an accountant who would outline all the relevant issues and their costs but to many, that means having to spend money on stuff that seems irrelevant to the core task of starting up a business.

Hello!! You can’t hope to be in business without spending some money now and again.  Let me assure you that buying good advice is what the smart people starting up a business do.

For more reading on financial management and your path to financial wellbeing, visit http://www.aikido-secrets-to-calm-success.com

Until next time!

The Coach

The post Starting up a business – The importance of financial management first appeared on Gary Weigh.