Advice Mentor
Gary Weigh BComm MFinPlan
Advice Mentor is broad-based mentoring for those wanting to develop overall as a provider of financial advice, regardless of advice discipline. It can cover one topic or many topics as you require. It can include teaching and compliance elements, or I can play a ‘sounding board’ role. So to tailor the service to your needs, it is important to prioritise the issues you wish to address by completing the ‘Advice Mentor Priority Checklist’.
INTRODUCTION
One of the things I noticed on my adviser exam tutoring journey was the level of personal turmoil in so many of the advisers I spoke to. Many fell ill; some disconnected from their families through separation and divorce, and a few contemplated self harm. This was exacerbated by endless lock downs, exam pressures and in many cases, business stress caused by falling revenues and rising compliance costs.
Even without all of this, financial advice can be a lonely profession for sole practitioners and small practice operators. Advisers have a lot to cope with, including compliance pressure, deadlines and client expectation. Adviser stress is invisible to clients and the world at large, but it causes significant internal harm. Knowledge and skill are not the only essentials required for adviser longevity, so it helps to have someone in your corner who understands what advisers go through.
ADVICE MENTOR CONCEPT (no CPD available)
Advice Mentor focuses on all aspects of advice, using a combination of written & audio resources plus 2 x Zoom sessions per month, and covers:
- Advice rules
- Advice technical
- Advice offering & specialisations
- Advice targets & opportunities
- Advice user engagement & retention
- Advice user outcomes
- Advice process – time, cost, internal & external inputs
- Advice pricing models
- Advice business operation
- Advice positioning & marketing
Advice Mentor Rates
Group Mentoring (6 advisers only)
$660 per month per adviser (invoiced 3 monthly in advance)
Individual Mentoring
$1,980 per month (invoiced 3 monthly in advance)
Superannuation & Retirement Advice Coaching
Put theory into practice by learning how to provide superannuation & retirement planning advice to your clients with confidence and competence.
You have the choice of purchasing:
(a) Comprehensive Adviser Guide to Super & Retirement Advice $990
AND / OR
(b) Comprehensive Adviser Guide (above) PLUS 4-Hours Personal Mentoring $2,310
Here are the contents of the ‘The Adviser Guide to Super & Retirement Advice’ (no CPD available):
Module 1 – Introduction
Module 2 – Super advice to employers
Module 3 – Basic rules of super
Module 4 – Client engagement
Module 5 – Superannuation Strategies
Module 6 – Investing in Super
Module 7 – Insurance in Super
Module 8 – Navigating Industry Funds
Module 9 – Super Retirement Planning
Module 10 – Intro to Aged Care
Module 11 – Case Studies
Zoom Mentoring
The Zoom mentoring sessions will focus on the Adviser Guide to Super Advice material only. The purpose is to answer questions and to help you understand the advice concepts. Whilst I am very happy to guide you with current client superannuation & retirement issues, I cannot provide de facto advice or review SoAs. That is the responsibility of your licensee.
ADVICE MARKETING
Mark Laing MBA
“Advice marketing creates client opportunities and revenue growth by leveraging the specialist expertise of advisers with the reach and engagement of on-line marketing assets.”
“I am pleased to introduce my long-time colleague and advice marketing strategist, Mark Laing MBA. Mark has implemented tailored marketing strategies for financial planners and advice-based professionals across Australia since 2001. He understands the pressures on advisers with increased compliance and regulation, squeezed margins, endless distractions, and lower levels of support from licensed entities.
These pressures cause advisers to do minimal marketing or rely on outdated strategies. Yet a structured marketing and personal branding process is the key means for raising revenue and positioning advisers to succeed in this new environment. Advisers need more time being face-to-face advising ideal clients, not doing endless paperwork.”
Advice Marketing Rates
Advice marketing is delivered by way of 4 x 1-hour Zoom mentoring time blocks ($1,320). This can be structured into a monthly fee which delivers a program tailored around goal accountability, advice mentoring, technical coaching, advice marketing and sounding board.
Marketing Guides for Financial Planners
This 6-step Financial Planning Marketing Blueprint (free PDF) for advisers to overcome current industry pressures and distractions. This easy-to-follow process empowers you to take control; to effectively demonstrate your specialist expertise to target clients without the time commitment and expense of traditional sales and marketing.
6 Step Strategy
The Blueprint provides a structured approach to generating referrals, increasing revenue, improving client communication, and for branding advisers as experts. The 6 Steps:
- Goal setting to establish marketing outcomes and strategic direction.
- SWOT Analysis and marketing review to determine resourcing, priorities and projects.
- Update Advice Model to identify specialist advice, target clients and proprietary advice process.
- Positioning Statement for branding and marketing messages.
- On-line marketing to optimise the firm’s website and search presence. Social media marketing to engage prospects where they are active.
- Education based marketing to demonstrate competencies, publish ‘shareable’ content, and generate leads from target audiences.
This approach puts you the adviser in control. It is smart marketing that frees up your time, optimises your investment in marketing, and ensures your spend more time advising the ideal clients you want to work with.
Send an email to mark@formidable.com.au for a complimentary chat. I will discuss your current position and the marketing options available to you.
Download the FREE PDF document – Financial Planner’s Marketing Blueprint click here