Looking for business building ideas?  If you want to take a leaf out of Howard Bloom’s book ‘The Lucifer Principle, a Scientific Expedition into the Forces of History”, imagine that building a business is like propagating an appropriate meme, drawing together an ever increasing interest / buying group who, in turn attract others by word of mouth. 

As the leader of this group you are then able to start climbing to the top of the business pecking order.  With popularity come riches, fame and power; until such time as you lose popularity and slide right back down again.

So what is a meme?  It begins with an idea that leaps from mind to mind.  It is the social glue that is communicated by the founder and binds the believers.  Eventually, a meme turns into a set of beliefs and behaviours that distinguishes one social group from another.  According to Bloom “It drives us to coagulate in cooperative masses of family, culture, tribe and nation.”

Bloom points out that ”the memes that count the most are the ones that assemble vast arrays of resources in startling new forms.  They are the memes that construct social superorganisms.”  Historical examples are the ideologies of Karl Marx, Adolf Hitler and the world’s major religions. 

I would cite Facebook as a recent business example – millions of people interacting with each other via a startling new form of social media.

So building business is not so different.  It relies on the same survival and competitive pecking order needs of human beings.  You see, competition in business is not restricted to rival businesses.  Much more competitive activity takes place between the collective billions of customers.

Some of the more obvious every day examples include:

• People fight and trample each other in the annual department store sales;
• People fight over the last item on a supermarket shelf;
• Fads start because people want what others have; and
• People camp out overnight in a queue to be the first to get the latest IPad or IPhone.

You only have to strike a chord or hit a nerve with a small group of people to attract a following, and for life to be breathed into your idea.  Transmission of that idea from mind to mind can occur at a phenomenal speed.  Just think about how many people have become overnight sensations on YouTube?

More “Lucifer style’ business building next time!

Gary

gary@garyweigh.com

For more on Howard Bloom and his brilliant books, including The Lucifer Principle visit http://howardbloom.net/

The post Lucifer’s Business building strategy first appeared on Gary Weigh.

Make your own luck!

FOR BUSINESS BUILDING CALL GARY DIRECT ON 0408 756 531

Luck is really nothing more than chance!   It is a random event!  In business building it is better to be a lot more deliberate and purposeful.

Would you like to leave the success or failure of your business building to chance or random events?  I don’t think so!

We are talking about the future money machine that you are building for you and your family; the one that you have already invested valuable time and money into; the one that you hope will finance the rest of your life.

You make your own luck in business!   Feeling lucky is about feeling in control.  It is about ‘knowing your business’ well enough to know what works and what doesn’t.

It can be a mistake to blindly follow others.  It is often the case that other people’s strategies don’t work so well in your business.  But don’t worry, everyone takes these wrong turns.  Don’t be despondent!  It is a matter of finding the right path for you.

As you find your own way, leave your mind open to the great impact that your own presence, personality and imagination can have on your business.  It is probably far more than you ever thought.

That is what I mean when I have said in previous posts, that when business building, don’t miss the opportunity to paint your business the colour of you!

Business is still about people!  A smiling, positive and attractive YOU will create personal connections that can’t be easily duplicated by others.  It will also save you a fortune on 3^rd party marketing.

For more reading on business building, go to Business building – a dream income stream

More on business building next time!

Gary

The post Business building – make your own luck first appeared on Gary Weigh.