Australian Mortgage and Financial Advisers Pty Ltd (AMAFA)

This is my former Licensee where I was an AR and a responsible Manager for 7 years from its 2013 inception to October 2020 when I left to focus 100% on my adviser exam tuition business.  I still work with the group to provide external training and individual coaching.

The group is best suited to self-employed advisers with established financial advice practices (i.e. risk insurance, superannuation & managed investment) who are technology-minded and self-motivated to grow their business further.  It is important that you know upfront that the AMAFA licence excludes direct equities.

The stated goal is to cap the number of adviser practices at around 60 practices where the focus is sharpened onto internal growth of member practices.

Find out about The AMAFA Advantage

The AMAFA Advantage

 Uncompromising Compliance

A compliant advice culture lies at the heart of the group.  It has to be that way for everything else to work.  AMAFA’s compliance system includes up to 5 x Initial Pre-vets on entry, up to 2 x external audits per year and regular 3-monthly online compliance self-assessments.

 Business Health Check

Upon entry, every practice is offered a business health check and a follow up professional consultation free of charge.  This is the start of your AMAFA business development journey.  After that, there are a number of choices depending on the ‘current state of business’ and your own practice aspirations.

 Build your Business

There are a number of ways to build your business.  It starts with AMAFA Connect, the in-house, purpose built CRM marketing system available to all new advisers as a service inclusion.  AMAFA Connect helps you to facilitate better client communication and advice promotion.

Mercury – CRM Software is also available as a service inclusion for mortgage brokers.

AMAFA has also co-ordinated a number of other (adviser-paid) practice building specialists to guide you in growing your business.

  • Develop your current practice under the mentorship of Business Health. This is the same organisation that carries out the initial business health check.
  • Add mortgage broking to your advice offering under mentor and AMAFA licensee, Keith Marshall
  • Add superannuation and retirement planning under SUPER ADVISER mentor Gary Weigh
  • Develop your own tailored strategies to market your expertise under mentor Mark Laing of Formidable Business

 Compliant advice made easy

Compliant advice lies at the heart of every ethical licensee group.  AMAFA has invested in its own purpose built client engagement and financial planning software.  These are service inclusions, provided at no additional cost to you, all taken care of by your monthly fee.

  1. DiscoveryDocs – in-house online, virtual client engagement tool
  2. Mainstay – in-house Financial Planning Software
  3. In-house para-planning service – economically priced where you receive a fully compliant SoA in return. (using this services means you can reduce the amount of product comparison tools)

 Reduced costs of being in business

When you join AMAFA, you no longer have to worry about the following costs which are service inclusions, all taken care of by AMAFA under your monthly fee.

  • PI Insurance
  • CPD – Kaplan On Track
  • Annual ASIC Adviser Fee
  • AFCA Membership
  • Two Professional Development Days Annually (where possible, covid restrictions may apply)

 Annual Conference

Each year AMAFA around the middle of the year, AMAFA holds its 4-day adviser conference.  From Tangalooma QLD in 2020 to Hamilton Island in 2021 to Barossa Valley SA in 2022, it’s a great opportunity for advisers to get away, socialise and be part of quality group learning.

Streamlined In-house payment system

AMAFA has invested in its own streamlined in-house adviser payment system and does not rely on external contractors.

  • Revenue Plus (AMAFA’s proprietary adviser payment system)
  • Bi-Monthly Commission & Fee Payments

Competitive fee structure & Adviser offering

If you are looking for the cheapest, you are probably looking in the wrong place.  In 2022, where the adviser population has been culled; compliance costs hiked and traditional revenues slashed, advice practices need to review their basic operating assumptions.

A successful advice practice is now a team game; and that requires a compliance-minded and business-oriented Licensee who provides you the space to grow; with access to quality resources.

If you believe you would be a good fit with AMAFA, here is the pricing structure:

  1. Basic Offer – 80/20 Split + $1,000 pm (plus GST) per adviser
  1. Standard Offer – 95/5 Split + $1,650 pm (plus GST) per adviser

Example: One Adviser generating $300,000 in Revenue = $34,800 pa (plus GST)

  1. Practice Offer – Revenue up to $500K

Zero Split – Fee Only

  • Monthly Fee of $3,150 (plus GST) for Practice (One Authorisation for Practice Principle)
  • Monthly Fee of $1,000 (plus GST) for each additional Adviser engaged by the Practice – Up to a maximum of 4 additional Advisers

Example 1: One Adviser @$3,150 per month = $37,800 pa (plus GST)

Example 2: Two Advisers @$3,900 per month = $46,800 pa (plus GST)

i.e. 2 Adviser Practice = only $23,400 plus GST per Adviser *This includes PI and the ASIC Funding Levy.

Lifespan is a privately owned group

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Australian Mortgage and Financial Advisers Pty Ltd (AMAFA) is my former Licensee where I was an AR and a responsible Manager for 7 years from its 2013 inception to October 2020 when I left to focus 100% on my adviser exam tuition business.  I still work with the group from time to time.

The group is best suited to self-employed advisers with established financial advice practices (i.e. risk insurance, superannuation & managed investment) who are technology-minded and self-motivated to grow their business further.  It is important that you know upfront that the AMAFA licence excludes direct equities.

The stated goal is to cap the number of adviser practices at around 60 practices where the focus is sharpened onto internal growth of member practices.

Find out about The AMAFA Advantage

The AMAFA Advantage

 Uncompromising Compliance

A compliant advice culture lies at the heart of the group.  It has to be that way for everything else to work.  AMAFA’s compliance system includes up to 5 x Initial Pre-vets on entry, up to 2 x external audits per year and regular 3-monthly online compliance self-assessments.

 Business Health Check

Upon entry, every practice is offered a business health check and a follow up professional consultation free of charge.  This is the start of your AMAFA business development journey.  After that, there are a number of choices depending on the ‘current state of business’ and your own practice aspirations.

 Build your Business

There are a number of ways to build your business.  It starts with AMAFA Connect, the in-house, purpose built CRM marketing system available to all new advisers as a service inclusion.  AMAFA Connect helps you to facilitate better client communication and advice promotion.

Mercury – CRM Software is also available as a service inclusion for mortgage brokers.

AMAFA has also co-ordinated a number of other (adviser-paid) practice building specialists to guide you in growing your business.

  • Develop your current practice under the mentorship of Business Health. This is the same organisation that carries out the initial business health check.
  • Add mortgage broking to your advice offering under mentor and AMAFA licensee, Keith Marshall
  • Add superannuation and retirement planning under SUPER ADVISER mentor Gary Weigh
  • Develop your own tailored strategies to market your expertise under mentor Mark Laing of Formidable Business

 Compliant advice made easy

Compliant advice lies at the heart of every ethical licensee group.  AMAFA has invested in its own purpose built client engagement and financial planning software.  These are service inclusions, provided at no additional cost to you, all taken care of by your monthly fee.

  1. DiscoveryDocs – in-house online, virtual client engagement tool
  2. Mainstay – in-house Financial Planning Software
  3. In-house para-planning service – economically priced where you receive a fully compliant SoA in return. (using this services means you can reduce the amount of product comparison tools)

 Reduced costs of being in business

When you join AMAFA, you no longer have to worry about the following costs which are service inclusions, all taken care of by AMAFA under your monthly fee.

  • PI Insurance
  • CPD – Kaplan On Track
  • Annual ASIC Adviser Fee
  • AFCA Membership
  • Two Professional Development Days Annually (where possible, covid restrictions may apply)

 Annual Conference

Each year AMAFA around the middle of the year, AMAFA holds its 4-day adviser conference.  From Tangalooma QLD in 2020 to Hamilton Island in 2021 to Barossa Valley SA in 2022, it’s a great opportunity for advisers to get away, socialise and be part of quality group learning.

Streamlined In-house payment system

AMAFA has invested in its own streamlined in-house adviser payment system and does not rely on external contractors.

  • Revenue Plus (AMAFA’s proprietary adviser payment system)
  • Bi-Monthly Commission & Fee Payments

Competitive fee structure & Adviser offering

If you are looking for the cheapest, you are probably looking in the wrong place.  In 2022, where the adviser population has been culled; compliance costs hiked and traditional revenues slashed, advice practices need to review their basic operating assumptions.

A successful advice practice is now a team game; and that requires a compliance-minded and business-oriented Licensee who provides you the space to grow; with access to quality resources.

If you believe you would be a good fit with AMAFA, here is the pricing structure:

  1. Basic Offer – 80/20 Split + $1,000 pm (plus GST) per adviser
  1. Standard Offer – 95/5 Split + $1,650 pm (plus GST) per adviser

Example: One Adviser generating $300,000 in Revenue = $34,800 pa (plus GST)

  1. Practice Offer – Revenue up to $500K

Zero Split – Fee Only

  • Monthly Fee of $3,150 (plus GST) for Practice (One Authorisation for Practice Principle)
  • Monthly Fee of $1,000 (plus GST) for each additional Adviser engaged by the Practice – Up to a maximum of 4 additional Advisers

Example 1: One Adviser @$3,150 per month = $37,800 pa (plus GST)

Example 2: Two Advisers @$3,900 per month = $46,800 pa (plus GST)

i.e. 2 Adviser Practice = only $23,400 plus GST per Adviser *This includes PI and the ASIC Funding Levy.